Synchronicity is Hiring!

Synchronicity is hiring a full-time Marketing Director to build on 20 years, and to take the company to the next level.
Synchronicity is a nonprofit theatre company founded in 1997. Since bursting onto the Atlanta scene, Synchronicity has produced gutsy, high-quality and entertaining plays that resonate with our audience, our community and our lives. Our mission is to uplift the voices of women and girls, and build community through theatre. We produce great plays. We take artistic chances to make our audiences think about important issues. We partner with community groups to deepen the relationship between our audiences and the work. Synchronicity makes its home on Peachtree in the heart of Midtown Atlanta.

MARKETING DIRECTOR | *FULL-TIME POSITION* | 40-50 HOURS/WEEK

The Marketing Director supports the highest strategic priorities of the theater. He or she will focus on growing new audiences while retaining and deepening relationships with current audiences. Through effective communication of the mission, vision and programming activities, the Marketing Director develops and executes strategies to generate all earned ticket revenues for the theatre. The Marketing Director also plays a leading role in the Theatre’s strategic planning initiatives which currently include increased brand awareness, new individual ticket campaign planning, expanded group sales, and higher-level customer understanding and service. This position collaborates with the Producing Artistic Director, and reports directly to the Managing Director. This position also works in parallel with Synchronicity’s public relations specialist.

SPECIFIC RESPONSIBILITIES INCLUDE

 Collaborate regularly with the Managing Director and Artistic Director to ensure a clear and accurate interpretation of the organization’s vision and direction.
 Supervise the planning and implementation of all marketing, public relations, publications, and sales programs to raise earned income through single ticket, group and season ticket sales annually.
 Shape public perception of the theater through execution of brand identity through digital and print communications, publications, public events, and physical spaces.
 Manage annual expense budgets to run all marketing, publicity, sales and graphic design efforts and operations.
 Coordinate with Public Relations specialist to ensure cohesive messaging through electronic media and media relations
 Coordinate all communication and negotiations with vendors and consultants to achieve annual and long-range goals.
 Cultivate an innovative working environment that enables growth in new technology and marketing practices to ensure the Theatre’s vitality.
 Develop community ties and serve on committees to further develop the profile of arts within the city and state.
 Participate in arts marketing roundtable and other networking/learning opportunities.
 Oversee cross-promotional trades with other theatres.
 Lead initiatives to achieve goals defined in the Theatre’s strategic plan, and further develop long-range audience development goals and strategies.
 Support initiatives to increase the capabilities and revenue of the theatre rental program.
 Collaborate with other departments to improve the patrons’ experience of the theater.
 Collaborate with the Development Director to integrate organizational strategy and customer relationship management in marketing and fundraising efforts.
 Handle all back end set up in Spektrix, our ticketing and donor database, including inventory management, integrated mailings and promo code development.
 Oversee box office staff and handle daytime box office service.
 Serve as staff liaison to the Business & Brand Relationships Work Team of the Board.
 Oversee registration and promotion for after-school program.
 Keep website and blog up to date.
 Manage and negotiate any advertising in digital, print, radio or other.
 Oversee the creation of season collaterals, including posters, postcards, bookmarks, etc.
 Oversee the booking and execution of photo and video shoots for promotional and archival purposes.
 Layout and design small ads and social media graphics (using Canva, etc) and playbills (using InDesign).
 Oversee direct mailings and poster and bookmark distribution.

SKILLS
 Effective communicator
 Good collaborator
 Computer and internet proficiency
 Strategic and analytical skills
 Ability to work at the conceptual level as well as the implementation phase
 A genuine interest in and knowledge of the theater
 Proven organizational skills and ability to multi-task
 Ability to meet deadlines
 Strong writing skills
 Basic design skills a plus
 Experience with Ticketing/Donor software. Spektrix knowledge a plus

The successful candidate will have significant career experience in marketing, communications or a related field. He or she will have proven initiative and will be a goal oriented innovative thinker. The ideal candidate will be flexible with the ability to work independently and as part of a team, and will be able to work successfully under pressure and meet deadlines and goals.

COMPENSATION
Salary is in the low-mid 30’s with benefits. Start date: mid-late September. Please apply by August 28. To apply, send cover letter with salary requirements, resume, and two writing samples to Lee Nowell, Managing Director (lee@synchrotheatre.com). No phone calls please.

Synchronicity Theatre is committed to recruiting and fostering a diverse community of staff. Women and minorities are encouraged to apply. AA/EOE

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Bird: My Stripped Bare Experience

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This post is by guest blogger Adrienne Reynolds, the writer and composer behind Bird: A Study of Sound and a selected participant in Synchronicity’s Stripped Bare arts incubator project.  Adrienne developed Bird at Synchronicity June 26-28, 2017.  You can learn more about the Stripped Bare project and submit proposals here.  The first round of Stripped Bare project applications for 2017-18 are due September 5, 2017.

A little over a year ago, I had a crazy idea about birds living in a world created by birds. Over the course of the year, I researched birds, wrote an outline of the story, wrote songs and began to develop and conceptualize the world where these birds lived. I wondered what it would be like to have a group of people come together who could help breathe life into the idea rooting around in my brain. Then, I received an email about a new project called Stripped Bare, conceived by the team at Synchronicity Theatre. Stripped Bare provides a space for artists to help further the completion of their work at any stage of development, in the manner which would best benefit them.

Awesome! A place for the writer to hash out ideas and move their project forward. I was excited, intimidated and nervous all at the same time. Would people understand the concept? Would I be able to move the piece forward? All of these questions crossed my mind. I relished the idea of having a space and support that would allow me to breathe life into my idea, and I believed Stripped Bare was the perfect vehicle to make it happen. The process stretched my mind and made me exercise creative muscles I was not aware I possessed. It forced me to think outside of the box and require the rest of my team do the same.

The days were set up to have time working with the team and then in the evening have a short presentation of the ideas put together during this time. By far the presentations were one of the most impactful elements of Stripped Bare. The insight received from our smart audience members helped to establish a clear direction for the plot of the piece and the voice of the birds. One comment from an audience member still remains with me and continues to spark ideas:  “Allow the voice of the birds to sound like the call of the birds, ‘cause everybody knows the Cardinal says ‘party, party, party.’”  This comment has inspired music and dialogue.

I am honored to have been a participant in the inaugural session of Stripped Bare. It gave me an opportunity to have other people hear my vision, music and words. It gave me an opportunity to see my ideas up on their feet and it allowed me to be in a room with other artists which always pushes me harder.  Finally, the insight and feedback from the audience which sparked ideas and influenced pages of dialogue and song are invaluable. My experience with Stripped Bare was better than I anticipated and I look forward to seeing all of the shows that will be birthed from future sessions.

-Adrienne Reynolds